Saturday, May 20, 2006

Not just a desperate attempt to generate ad revenue, I swear

I never thought I'd find myself linkblogging to my paid ads... which I think I've already done once or twice, so whatever.

Anyways, you really do need to check out this link to iMusic, a product which claims to be music that can enhance your cognitive function. Check this out:

Finally the time has come. We now have the technology and understanding to create a powerfully effective and easy to wield method of channeling the mind into its optimal state. At will, we can replicate the brainwave patterns of those astonishing individuals that lead rather than follow and win rather than waver. With the advent of IMAGINCE© it is time to stop dreaming...

Independent-Modulating-Acoustics-Generator for Inducing Neuro-Cognition Entrainment

"Independent-Modulating-Acoustics-Generator for Inducing Neuro-Cognition Entrainment"??? Doesn't that sound delightful? Wouldn't YOU like to induce neuro-cognition entrainment? Preferably by use, perhaps, of an independent-modulating-acoustics-generator? Or by other products whose title involves an overuse of hyphens?

On their page titled Scientifically Proven, they have 2-3 dozen "related studies and white papers that support iMusic" listed. However, I'm a bit suspicious of their claim, since it includes such specifically applied reviews as:

Kooi, K. A. (1971). Fundamentals of Electroencephalography. New York: Harper & Row.


Miller, E. E. (1987). Software for the Mind: How to program Your Mind for Optimum Health and Performance. Berkeley, CA: Celestial Arts.

Now, obviously I haven't seen the latter, but it certainly doesn't sound like either a study or a white paper. Perhaps they have an alternative definition, though... since there don't actually seem to be any white papers in the list.

They've also conducted a survey in which "110 teachers of grades 3 through 8 were requested to play iMusic | Volume One for their class over a 2 week period." The results they've claimed:

- 98.7% of the teachers surveyed felt their class was better poised for learning while iMusic was played.
- 89% of the teachers surveyed observed their classroom to be quieter and less noisy while iMusic was played.
- 100% of the teachers surveyed observed their students to be more focused and attentive while iMusic was played.
- 95.3% of the teachers surveyed felt their students were more productive and made better use of their time while iMusic was played.

Um, I hate to point this out? So beyond the fact that it's pretty difficult to believe that any survey could get results that huge without paying people off; you can't actually get 98.7% with 110 teachers surveyed. 108/110 = 98.2, and 109/110 = 99.1. This may be picking a nit... but it's a bit sneaky-looking, especially when you already sound like you're peddling snake oil.

Finally, one thing I'd like to make clear: I'm highly skeptical of the efficacy of this product, but I certainly haven't studied the science behind it myself. So I could be wrong: and if the makers of iMusic would like to convince me that I am, I encourage them to try.


At 11 June, 2006 03:59, Anonymous Anonymous said...

Exactly. Quite accurately well done.

At 12 June, 2006 15:45, Blogger The Neurophile said...


At 26 March, 2007 07:54, Anonymous annette said...

Hi Jonathan,

I recently purchased 4! imusic Cds and - I don't know why - but listening to them I am worried. That's why I found your blog actually. The music goes on my nerves, which of course I didn't expect at all. But more worrysome is the support. To give these kind of answers one only has to be payed - I don't see any scientific background there. Some people really seem to be worried f.e. about raised cortisol levels and do not get answers...

Well here is my question: Do you think using this kind of stuff can be dangerous or does it in the worst case just not do anything?

All the best, Annette

At 23 February, 2009 20:22, Anonymous Anonymous said...

you must beware about scamming stuffs with fake researchs results and fake studies.

to prove that , you can try it to your fiends or people around the world

At 27 October, 2015 02:13, Blogger ninest123 Ninest said...

ninest123 10.27
tiffany jewelry, michael kors outlet, oakley sunglasses wholesale, ugg boots, louis vuitton, jordan shoes, nike air max, burberry outlet, uggs outlet, prada outlet, louis vuitton, ugg boots, louis vuitton outlet, michael kors outlet store, ray ban sunglasses, louis vuitton outlet, replica watches, replica watches, uggs outlet, michael kors outlet, polo ralph lauren outlet online, nike free, ray ban sunglasses, oakley sunglasses, christian louboutin outlet, michael kors outlet online, longchamp outlet, louis vuitton outlet, christian louboutin, tiffany and co, prada handbags, cheap oakley sunglasses, polo outlet, longchamp outlet, tory burch outlet, longchamp outlet, nike outlet, oakley sunglasses, oakley sunglasses, ray ban sunglasses, christian louboutin shoes, christian louboutin uk, chanel handbags, uggs on sale, burberry handbags, nike air max, kate spade outlet, michael kors outlet online

At 27 October, 2015 02:18, Blogger ninest123 Ninest said...

hollister uk, nike roshe run uk, sac longchamp pas cher, nike air max uk, north face, vans pas cher, michael kors, kate spade, nike blazer pas cher, longchamp pas cher, ray ban uk, nike free run, abercrombie and fitch uk, louboutin pas cher, coach outlet store online, timberland pas cher, nike roshe, north face uk, polo ralph lauren, oakley pas cher, nike air max, sac vanessa bruno, hollister pas cher, polo lacoste, true religion outlet, ralph lauren uk, nike tn, sac hermes, ray ban pas cher, coach outlet, jordan pas cher, michael kors, coach purses, nike air force, true religion jeans, lululemon canada, michael kors pas cher, mulberry uk, nike air max uk, true religion outlet, burberry pas cher, michael kors outlet, nike free uk, converse pas cher, coach outlet, hogan outlet, new balance, guess pas cher, true religion outlet, air max

At 27 October, 2015 02:18, Blogger ninest123 Ninest said...

bottega veneta, new balance shoes, nike air max, soccer jerseys, louboutin, giuseppe zanotti outlet, lululemon, mac cosmetics, vans, nike trainers uk, vans outlet, abercrombie and fitch, reebok outlet, nike air max, converse, iphone 6 cases, insanity workout, ghd hair, hollister clothing, converse outlet, oakley, nfl jerseys, baseball bats, herve leger, gucci, nike huaraches, mont blanc pens, north face outlet, ferragamo shoes, valentino shoes, north face outlet, p90x workout, longchamp uk, nike roshe run, soccer shoes, wedding dresses, timberland boots, hollister, hermes belt, hollister, ralph lauren, jimmy choo outlet, chi flat iron, asics running shoes, ray ban, instyler, mcm handbags, beats by dre, celine handbags, babyliss, gucci handbags, michael kors outlet online

At 27 October, 2015 02:21, Blogger ninest123 Ninest said...

toms shoes, ugg, ugg uk, moncler, moncler, juicy couture outlet, hollister, ugg,uggs,uggs canada, michael kors outlet online, canada goose outlet, lancel, wedding dresses, moncler outlet, canada goose, swarovski, barbour uk, moncler, canada goose outlet, louis vuitton, ugg,ugg australia,ugg italia, louis vuitton, moncler uk, louis vuitton, ugg pas cher, louis vuitton, montre pas cher, links of london, marc jacobs, barbour, louis vuitton, canada goose uk, michael kors handbags, canada goose outlet, pandora charms, supra shoes, replica watches, canada goose, juicy couture outlet, coach outlet, karen millen uk, moncler outlet, moncler, pandora uk, doudoune moncler, thomas sabo, swarovski crystal, pandora jewelry, canada goose jackets, michael kors outlet, canada goose, doke gabbana, pandora jewelry
ninest123 10.27

At 11 December, 2016 02:00, Blogger Liu Liu said...

Much of the network's revenue Nike Free Run is estimated to wholesale nfl jerseys come from those subscriber fees, and that louboutin outlet revenue christian louboutin uk was down in the fiscal fourth quarter of 2016 despite higher contractual rates, according to the company's earnings call in November. Despite calls for Disney to sell the sports channel, CEO Robert Iger nfl jerseys store has expressed cheap nfl jerseys optimism about the property's future.

"We have taken a more bullish position on the future of ESPN's sub base," Iger said on the November christian louboutin shoes conference call. "We think that while we were candid a year ago on sub losses, we believe that, to Nike Air Max 2015 Shoes some extent, the causes of those losses have abated, notably Nike Roshe Run the migration NFL Jerseys to smaller Nike Air Max 90 packages."


Post a Comment

Send Haloscan trackback ping

<< Home

Academics Blog Top Sites